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Optimum is an American telecommunications brand owned and operated by Optimum Communications, formerly Altice USA. It is the fourth-largest cable provider in the United States and a Fortune 500 company. Optimum offers Internet, television, mobile and home phone services in 21 states.
Optimum TV offers cable television service in several tiers, the names of which have changed over time. Optimum offers broadband internet service, similarly with several tiers available. The company also offers a low-cost broadband option, Altice Advantage Internet. Optimum offers landline VOIP telephone service branded as Optimum Voice; the service utilizes a telephony-capable cable modem to provide the service, either alone or combined into a household's main cable modem box.
Optimum provides small and mid-sized businesses with Internet, telephone, television, mobile, WiFi, and advertising services.
The original Optimum pre-digital technology was limited in the number of channels it could carry. The trademark (styled as OPTIMUM) was "first in use in commerce in August 1994".
The Optimum name was also used to offer Cable-based Internet access; Optimum also pioneered in optionally bundling this with TV access, using "streaming" technology. In what was termed "digital service" Interactive Optimum was not first, but was early in steering the introduction of video-on-demand, alternate camera views for sporting events, and VCR-like rewind and replay. Optimum Select was a related offering, "in which viewers could click on their remote controls to receive more information". Similarly, regarding Optimum's branding and HBO Now, writes the New York Times, "Cablevision’s Internet subscribers can order the service on the company’s website, Optimum.net .., or by calling."
Although references such as "Cablevision's Optimum" do not include the Altice name, both names reflect major market share: one study showed Optimum Voice as the eight-largest phone service provider in the U.S. The name's value was used for about two years when an acquisition held June 2010 through February 2013 was named Optimum West.Colorado, Montana, Utah, and Wyoming.
Even so, by "playing catch-up" iO and the rest of the company's offerings increased customer count from 689,000 (2004) to over 3 million (2016).
On March 1, 2021, Altice USA announced that it would acquire Morris Broadband in North Carolina for $310 million which was later closed on April 6, 2021. Altice later announced that Morris Broadband would be rebranded into the Optimum name, making it the first time since 2011 when under its predecessor, Cablevision, in which Optimum had systems outside of the New York area.
In April 2022, Altice USA announced that SuddenLink was to be rebranded into Optimum. Because of this, Optimum will automatically expand its footprint to eleven additional states, in addition to expanding in North Carolina with its previous acquisition with Morris Broadband. The rebranding was later completed by August 1, 2022.
Optimum customers lost access to NY1 on June 30, 2025.
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